REVVING UP TRAFFIC AT MICHIGAN INTERNATIONAL SPEEDWAY
Two times a year, NASCAR descends on Michigan International Speedway (MIS) and Brooklyn becomes one of the largest “cities” in Michigan. Hundreds of thousands of visitors come to the high-speed track for summertime entertainment, but getting to and from the track cautions a ‘yellow flag’ as everyone maneuvers about the congestion and traffic.
Getting fans in and out of the event used to be one of the trickiest parts of staging, until MIS utilized F&V’s traffic engineering staff to develop a plan which reduced congestion and enhanced spectators’ time at the track. Our staff worked with local and state agencies to identify and address areas of concern. Strategies were designed to not only improve the roads and routes to the facility, but to better manage how traffic flowed once they got to the surrounding parking lots, campgrounds and communities.
A significant part of the traffic strategy we still partake in is aerial management and direction of traffic and resources. During race weekends, F&V staff is high in the sky in a helicopter, working the radio and communicating with local and state authorities to direct live traffic. F&V’s expertise and knowledge of traffic patterns and habits helps raise the ‘green flag’ so fans and spectators aren’t sitting at a ‘red flag’ instead of the track.